Crystal Cruises

With the explosive growth in luxury travel, Crystal Cruises needed a more modern, streamlined way to showcase their portfolio. By combining rich, immersive content with streamlined online-booking, we created a transformative experience that fosters ongoing relationships and inspires new travelers.


Design Director
UX Lead


Digitas, NY

Based on past journeys and preferences, the site promotes discovery to new voyages through customized content that’s relevant for each guest.

The new streamlined booking journey only takes minutes. Afterwards, guests have access to curated content and location-based virtual guides to enhance their experience.

Crystal Cruises is also expanding their fleet to the sky. The new design system and technology is a better, faster experience, allowing them to continue to embark on different modes of luxury travel.

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