John Deere

John Deere is a leader in manufacturing equipment for those who are linked to the land. We were tasked with redesigning and modernizing the online global presence for over 20 countries. With the understanding that users first identify products by industry, we developed a responsive, component-based design system that allows Deere to easily deliver tailored content while allowing customers to easily search, explore products, and engage with content.


Design Director
UX Lead
Project Lead


Digitas, Chicago



Countries Supported


Increase in Site Traffic


Decrease in Bounce Traffic

The new flexible design system and custom-built CMS using Adobe Experience Manager (AEM), allowed each industry to easily customize components based on their individual brands and business objectives.

With hundreds of products ranging from million-dollar combines to Gators and engines, we optimized the site architect. Streamlining the ability to quickly find and compare products, locate dealers and even buy online. Dramatically reducing the sites bounce rate.

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