Levis
Shopping for jeans is unpleasant. It often leaves women feeling stressed, frustrated, and self-conscious. With equity in knowing jeans, Levi's launched Curve ID—a fit platform based on a women's shape and not just her size. To assist in finding a women's Curve ID, we launched the Levi's Curve Jeanome app, an entirely different way to shop for jeans.
Services
User Experience
Art Direction
Rapid Prototyping
Agency
RGA SF
Scan the barcode of your go-to-brand, and Levi's will find a Curve ID match. Once found, reserve a fitting room at your local Levi's store and shop with your custom discount code.
Find your Curve ID by answering a few fit questions, then shop your distinct curve—Slight, Demi, Bold, or Supreme.
