Levi's Curve ID

An entirely different way to shop for jeans

Shopping for jeans is unpleasant. It often leaves women feeling stressed, frustrated and self-conscious. With equity in knowing jeans, Levi's launched Curve ID—a fit platform based on a women's shape and not just her size. To assist in finding a women's Curve ID, we launched the Levi's Curve Jeanome app, an entirely different way to shop for jeans.


User Experience, Art Direction, Rapid Prototyping

Scan the barcode of your go-to-brand and Levi's will find a Curve ID match. Once found, reserve a fitting room at your local Levi's store and shop with your custom discount code.

Find your Curve ID by answering a few fit questions then shop your distinct curve—Slight, Demi, Bold or Supreme.

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