Levis Curve ID

Shopping for jeans is unpleasant. It often leaves women feeling stressed, frustrated and self-conscious. With equity in knowing jeans, Levis launched Curve ID — a fit platform based on a women's shape and not just her size. To assist in finding a women's Curve ID, we launched the "Levis Curve Jeanome" app, an entirely different way to shop for jeans.

Role

Design
‍Prototyping
UX

Agency

RGA, SF

Scan the barcode of your go-to-brand and Levis will find a Curve ID match. Once found, reserve a fitting room at your local Levis store and shop with your custom discount code.

Find your Curve ID by answering a few fit questions then shop your distinct curve — Slight, Demi, Bold or Supreme.

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