Viceroy Hotels

Focused on the understanding Viceroy’s customer behaviors are current and trend for the future, we created a long-lasting digital experience that’s elegant, engaging and distinct. Using rich photography, VR, and 360 panoramas, each destination is immersive and packed with insider knowledge so guests can travel like a local. Once booked, an unparalleled level of service and luxury is streamlined through wearables and at-your-fingertips concierge service. Afterward, guests can become the new insider by sharing their experience and tips for future content.


Design Director
UX Lead
Project Lead


Digitas, Chicago

TAR Studio