Viceroy Hotels

Focused on the understanding Viceroy’s customer behaviors are current and trend for the future, we created a long-lasting digital experience that’s elegant, engaging and distinct. Using rich photography, VR, and 360 panoramas, each destination is immersive and packed with insider knowledge so guests can travel like a local. Once booked, an unparalleled level of service and luxury is streamlined through wearables and at-your-fingertips concierge service. Afterward, guests can become the new insider by sharing their experience and tips for future content.

Role

Design Director
UX Lead
Project Lead
Prototyping

Agency

Digitas, Chicago

TAR Studio