Viceroy Hotels

Focused on the understanding Viceroy’s customer behaviors are current and trends for the future, we created a long-lasting digital experience that’s elegant, engaging and distinct, giving them an insider experience with every visit.


Design Director
UX Lead
Project Lead


Digitas, Chicago

Using rich photography, VR, and 360 panoramas, each destination is immersive and packed with insider knowledge so guests can travel like a local.

An unparalleled level of service and luxury is streamlined through wearables and at-your-fingertips concierge services.

With 13 locations around the world, the new design system is flexible and can be customized to match the aesthetic and tone of each hotel.

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TAR Studio