BlackRock is a global investment management corporation and the world's largest asset manager, known for its unmatched expertise in financial planning and investment solutions.

In collaboration with BlackRock, we embarked on a mission to boost and empower the aspiring personal investor. We tapped into BlackRock's deep-seated knowledge and combined it with our custom content to craft a dynamic, self-guided conversational UI platform. This innovative tool opens up a world of topics for investors, from tracking fund performance to strategizing retirement plans. By weaving together education and engagement, our platform nudges users towards their financial goals, fostering an environment that supports well-informed financial decision-making.

Design Director, Design System, Experience Design
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