BlackRock
Agency
Category
Year
Digitas
Experience design, Prototyping
2020
Making financial expertise feel personal
BlackRock’s deep financial knowledge was unmatched, yet it often felt out of reach for new investors. The existing digital experience created distance between the firm’s expertise and individuals eager to learn.
Making financial expertise feel personal
BlackRock’s deep financial knowledge was unmatched, yet it often felt out of reach for new investors. The existing digital experience created distance between the firm’s expertise and individuals eager to learn.
Making financial expertise feel personal
BlackRock’s deep financial knowledge was unmatched, yet it often felt out of reach for new investors. The existing digital experience created distance between the firm’s expertise and individuals eager to learn.
Turning learning into conversation
We partnered with BlackRock to design a self-guided conversational platform that makes financial learning approachable and engaging. The interface uses pacing and animation to introduce information gradually, building confidence instead of overwhelm. Data visualizations bring clarity to complex topics through thoughtful use of color, scale, and motion. Each detail helps transform abstract concepts into experiences that invite curiosity and understanding.
Turning learning into conversation
We partnered with BlackRock to design a self-guided conversational platform that makes financial learning approachable and engaging. The interface uses pacing and animation to introduce information gradually, building confidence instead of overwhelm. Data visualizations bring clarity to complex topics through thoughtful use of color, scale, and motion. Each detail helps transform abstract concepts into experiences that invite curiosity and understanding.
Turning learning into conversation
We partnered with BlackRock to design a self-guided conversational platform that makes financial learning approachable and engaging. The interface uses pacing and animation to introduce information gradually, building confidence instead of overwhelm. Data visualizations bring clarity to complex topics through thoughtful use of color, scale, and motion. Each detail helps transform abstract concepts into experiences that invite curiosity and understanding.
Confidence built through clarity
The platform bridges professional insight with everyday understanding. Its visual language balances credibility with warmth, allowing users to feel both guided and in control. Interactive elements respond with clear feedback, while the overall structure builds knowledge step by step. The result is a digital experience that empowers people to make confident, informed financial decisions with BlackRock’s support.
Confidence built through clarity
The platform bridges professional insight with everyday understanding. Its visual language balances credibility with warmth, allowing users to feel both guided and in control. Interactive elements respond with clear feedback, while the overall structure builds knowledge step by step. The result is a digital experience that empowers people to make confident, informed financial decisions with BlackRock’s support.
Confidence built through clarity
The platform bridges professional insight with everyday understanding. Its visual language balances credibility with warmth, allowing users to feel both guided and in control. Interactive elements respond with clear feedback, while the overall structure builds knowledge step by step. The result is a digital experience that empowers people to make confident, informed financial decisions with BlackRock’s support.
