Lincoln
Agency
Category
Year
Hudson Rouge
Concepting, Experience design, Design system, Prototyping
2021
Harmonizing digital touchpoints
Lincoln wanted to bring harmony across its digital touchpoints, from the website to the Lincoln Way app to the in-car interface. Research showed that Lincoln drivers value clarity, efficiency, and ease over excess features or visual noise.
Harmonizing digital touchpoints
Lincoln wanted to bring harmony across its digital touchpoints, from the website to the Lincoln Way app to the in-car interface. Research showed that Lincoln drivers value clarity, efficiency, and ease over excess features or visual noise.
Harmonizing digital touchpoints
Lincoln wanted to bring harmony across its digital touchpoints, from the website to the Lincoln Way app to the in-car interface. Research showed that Lincoln drivers value clarity, efficiency, and ease over excess features or visual noise.
A connected system from discovery to ownership
We designed a unified digital architecture that organizes complex vehicle information into clear, scannable sections. A refined grid and visual hierarchy guide users naturally through each step. Subtle motion introduces content at a calm, deliberate pace that reflects Lincoln’s sense of quiet luxury. The “Build Your Own” tool connects seamlessly with pre-configured models, leading users from exploration to real-time local inventory without breaking flow.
A connected system from discovery to ownership
We designed a unified digital architecture that organizes complex vehicle information into clear, scannable sections. A refined grid and visual hierarchy guide users naturally through each step. Subtle motion introduces content at a calm, deliberate pace that reflects Lincoln’s sense of quiet luxury. The “Build Your Own” tool connects seamlessly with pre-configured models, leading users from exploration to real-time local inventory without breaking flow.
A connected system from discovery to ownership
We designed a unified digital architecture that organizes complex vehicle information into clear, scannable sections. A refined grid and visual hierarchy guide users naturally through each step. Subtle motion introduces content at a calm, deliberate pace that reflects Lincoln’s sense of quiet luxury. The “Build Your Own” tool connects seamlessly with pre-configured models, leading users from exploration to real-time local inventory without breaking flow.
Luxury expressed through simplicity and care
From virtual key access to concierge support, every interaction reinforces Lincoln’s standard of personal service. The visual language emphasizes restraint and craftsmanship through balanced spacing, elegant typography, and soft transitions. The result is a digital experience that feels sophisticated, effortless, and distinctly Lincoln.
Luxury expressed through simplicity and care
From virtual key access to concierge support, every interaction reinforces Lincoln’s standard of personal service. The visual language emphasizes restraint and craftsmanship through balanced spacing, elegant typography, and soft transitions. The result is a digital experience that feels sophisticated, effortless, and distinctly Lincoln.
Luxury expressed through simplicity and care
From virtual key access to concierge support, every interaction reinforces Lincoln’s standard of personal service. The visual language emphasizes restraint and craftsmanship through balanced spacing, elegant typography, and soft transitions. The result is a digital experience that feels sophisticated, effortless, and distinctly Lincoln.
