Matching platform sophistication to crypto solutions

CoinFlex's sophisticated crypto solutions required a trading platform of equal caliber. Their existing Automated Market Maker (AMM) presented opportunities for passive capital growth, but its inherent complexity posed challenges for both seasoned traders and new entrants to the crypto market.

Transforming complex market mechanics into intuitive interactions

We executed a comprehensive platform redesign, translating intricate market mechanics into intuitive interactions through a meticulously developed visual system. The interface utilizes a modular component architecture, ensuring visual consistency across diverse trading functions. In collaboration with Kettle, we engineered an interactive range selector and a redesigned leverage slider, both featuring precise visual feedback. Contextual educational elements, such as strategically placed tooltips and progressive disclosure patterns, guide new users without interrupting the trading workflow.

Cohesive design foundation for expanding ecosystem

The platform launched with a refined visual identity, characterized by updated typography and a color palette that harmonizes technical precision with user accessibility. The design system establishes a cohesive foundation through consistent spacing, interaction patterns, and data visualization components. This robust framework supports CoinFlex's expanding ecosystem, ensuring a unified user experience across its diverse product offerings.