Creative Director
Creative Director
Snap Kitchen
Agency
Category
Year
Handsome
Product, E-Commerce
2022
Navigating a complex meal delivery market
The prepared meal delivery market faced increasing competition, with health-conscious consumers seeking both convenience and quality. Snap Kitchen required a platform capable of managing weekly subscriptions, dynamic seasonal menus, and varied purchase options, all while catering to individual nutritional needs.
Navigating a complex meal delivery market
The prepared meal delivery market faced increasing competition, with health-conscious consumers seeking both convenience and quality. Snap Kitchen required a platform capable of managing weekly subscriptions, dynamic seasonal menus, and varied purchase options, all while catering to individual nutritional needs.
Mobile-optimized platform with a "food first" approach
A mobile-optimized platform was developed, centered on a "food first" principle. This involved a visual hierarchy that emphasized appealing food imagery while maintaining clear functionality. A responsive grid system ensured elegant adaptation across devices, preserving the impact of the food photography. Within BigCommerce, intelligent filtering systems were implemented, featuring distinct category indicators and preference toggles. This guided customers seamlessly from general lifestyle preferences to personalized meal selections, all within a unified purchase journey.
Mobile-optimized platform with a "food first" approach
A mobile-optimized platform was developed, centered on a "food first" principle. This involved a visual hierarchy that emphasized appealing food imagery while maintaining clear functionality. A responsive grid system ensured elegant adaptation across devices, preserving the impact of the food photography. Within BigCommerce, intelligent filtering systems were implemented, featuring distinct category indicators and preference toggles. This guided customers seamlessly from general lifestyle preferences to personalized meal selections, all within a unified purchase journey.
Effortless experience for accessible healthy eating
The platform simplifies complex nutritional choices into an effortless experience through intuitive visual cues and considered interaction design. The visual language underscores Snap Kitchen's dedication to making healthy eating both accessible and enjoyable. This is achieved through a vibrant, energetic color palette and a typography system that balances professionalism with approachability, resulting in a digital experience as fresh as the culinary offerings.
Effortless experience for accessible healthy eating
The platform simplifies complex nutritional choices into an effortless experience through intuitive visual cues and considered interaction design. The visual language underscores Snap Kitchen's dedication to making healthy eating both accessible and enjoyable. This is achieved through a vibrant, energetic color palette and a typography system that balances professionalism with approachability, resulting in a digital experience as fresh as the culinary offerings.
