NordicTrack
Agency
Category
Year
AKQA
Concepting, Experience design, Design system, Prototyping
2024
Connecting personal motivation with intelligent fitness technology
Alongside the “Experience Personalized Fitness” campaign, the goal was to show how NordicTrack and iFIT work together to deliver a deeply personal approach to fitness. The challenge was to unite the emotional reasons people work out with the advanced technology that helps them reach their goals.
Connecting personal motivation with intelligent fitness technology
Alongside the “Experience Personalized Fitness” campaign, the goal was to show how NordicTrack and iFIT work together to deliver a deeply personal approach to fitness. The challenge was to unite the emotional reasons people work out with the advanced technology that helps them reach their goals.
Turning motivation into momentum
We designed a digital experience that brings the NordicTrack and iFIT ecosystem to life through the iFIT AI Coach. The platform learns from each user’s goals to create tailored workouts that grow with their progress. An interactive guide, led by an iFIT trainer, asks a series of simple questions to match users with the right equipment and custom training plan. Each program draws from a library of more than 10,000 workouts filmed in scenic outdoor and studio settings. This seamless blend of hardware and software transforms motivation into measurable progress.
Turning motivation into momentum
We designed a digital experience that brings the NordicTrack and iFIT ecosystem to life through the iFIT AI Coach. The platform learns from each user’s goals to create tailored workouts that grow with their progress. An interactive guide, led by an iFIT trainer, asks a series of simple questions to match users with the right equipment and custom training plan. Each program draws from a library of more than 10,000 workouts filmed in scenic outdoor and studio settings. This seamless blend of hardware and software transforms motivation into measurable progress.
Turning motivation into momentum
We designed a digital experience that brings the NordicTrack and iFIT ecosystem to life through the iFIT AI Coach. The platform learns from each user’s goals to create tailored workouts that grow with their progress. An interactive guide, led by an iFIT trainer, asks a series of simple questions to match users with the right equipment and custom training plan. Each program draws from a library of more than 10,000 workouts filmed in scenic outdoor and studio settings. This seamless blend of hardware and software transforms motivation into measurable progress.
Proving the power of personalization
Supported by a new social strategy and campaign, the new experience increased engagement across platforms by more than 20% within the first year. The results showed that when personal motivation meets intelligent design, users feel more connected to their routines and more capable of achieving their goals.
Proving the power of personalization
Supported by a new social strategy and campaign, the new experience increased engagement across platforms by more than 20% within the first year. The results showed that when personal motivation meets intelligent design, users feel more connected to their routines and more capable of achieving their goals.
Proving the power of personalization
Supported by a new social strategy and campaign, the new experience increased engagement across platforms by more than 20% within the first year. The results showed that when personal motivation meets intelligent design, users feel more connected to their routines and more capable of achieving their goals.
