IBM Careers
Agency
Category
Year
AKQA
Experience design, Photography direction
2023
Connecting IBM with exceptional talent at scale
IBM set an ambitious goal to hire 90,000 people each year, but its outdated careers platform made the process difficult. Limited search tools and dated design patterns created barriers between IBM and the exceptional talent it needed to reach.
Connecting IBM with exceptional talent at scale
IBM set an ambitious goal to hire 90,000 people each year, but its outdated careers platform made the process difficult. Limited search tools and dated design patterns created barriers between IBM and the exceptional talent it needed to reach.
A fresh take on IBM's established design ecosystem
We redesigned the careers platform to feel fresh and intuitive while staying true to IBM’s design language. The new information architecture guides users through a clear and efficient journey. Subtle animations and micro-interactions enhance engagement and provide immediate feedback without slowing the experience. Typography and color choices follow IBM’s system yet introduce modern refinements that make the interface feel current and alive.
A fresh take on IBM's established design ecosystem
We redesigned the careers platform to feel fresh and intuitive while staying true to IBM’s design language. The new information architecture guides users through a clear and efficient journey. Subtle animations and micro-interactions enhance engagement and provide immediate feedback without slowing the experience. Typography and color choices follow IBM’s system yet introduce modern refinements that make the interface feel current and alive.
Built for global reach
The new careers platform launched across six major markets in German, Chinese, Japanese, Portuguese, Spanish, and French. The design system supports multilingual content while maintaining consistent spacing, layout, and typography across character sets. Every element respects local nuances while preserving the clarity and strength of the IBM brand. The result is a cohesive, global platform that helps IBM connect with top talent everywhere.
Built for global reach
The new careers platform launched across six major markets in German, Chinese, Japanese, Portuguese, Spanish, and French. The design system supports multilingual content while maintaining consistent spacing, layout, and typography across character sets. Every element respects local nuances while preserving the clarity and strength of the IBM brand. The result is a cohesive, global platform that helps IBM connect with top talent everywhere.
Built for global reach
The new careers platform launched across six major markets in German, Chinese, Japanese, Portuguese, Spanish, and French. The design system supports multilingual content while maintaining consistent spacing, layout, and typography across character sets. Every element respects local nuances while preserving the clarity and strength of the IBM brand. The result is a cohesive, global platform that helps IBM connect with top talent everywhere.
