mParticle
Agency
Category
Year
AKQA
Brand repositioning, Experience Design, Design system
2024
Standing out in a crowded technical market
mParticle had the technology and vision but struggled to stand out in a crowded tech space. Their human, thoughtful approach was getting lost among jargon-heavy competitors and similar platform designs.
Standing out in a crowded technical market
mParticle had the technology and vision but struggled to stand out in a crowded tech space. Their human, thoughtful approach was getting lost among jargon-heavy competitors and similar platform designs.
Creating a uniquely human point of view
We partnered with mParticle to refine their strategy and create a visual identity that balances warmth with credibility. The design system mixes bold color contrasts and clean type to feel modern, open, and confident. To show the emotional side of their AI-powered platform, we used imagery that celebrates individuality and the feeling of being truly seen. The result is a brand that feels alive, human, and distinct in a category driven by sameness.
Creating a uniquely human point of view
We partnered with mParticle to refine their strategy and create a visual identity that balances warmth with credibility. The design system mixes bold color contrasts and clean type to feel modern, open, and confident. To show the emotional side of their AI-powered platform, we used imagery that celebrates individuality and the feeling of being truly seen. The result is a brand that feels alive, human, and distinct in a category driven by sameness.
Creating a uniquely human point of view
We partnered with mParticle to refine their strategy and create a visual identity that balances warmth with credibility. The design system mixes bold color contrasts and clean type to feel modern, open, and confident. To show the emotional side of their AI-powered platform, we used imagery that celebrates individuality and the feeling of being truly seen. The result is a brand that feels alive, human, and distinct in a category driven by sameness.
Confidence through clarity and emotion
The refreshed identity gave the team new focus and pride in their purpose. The updated website and product design blend precision with empathy, using tone and motion that feel natural and engaging. The experience is polished, personal, and confident, helping mParticle communicate its value with greater clarity and emotional depth.
Confidence through clarity and emotion
The refreshed identity gave the team new focus and pride in their purpose. The updated website and product design blend precision with empathy, using tone and motion that feel natural and engaging. The experience is polished, personal, and confident, helping mParticle communicate its value with greater clarity and emotional depth.
Confidence through clarity and emotion
The refreshed identity gave the team new focus and pride in their purpose. The updated website and product design blend precision with empathy, using tone and motion that feel natural and engaging. The experience is polished, personal, and confident, helping mParticle communicate its value with greater clarity and emotional depth.
